Jon Book first ventured west for the Rose Bowl in the 80's, later to return as the San Francisco Manager of Sunset Magazine, the quintessential authority of Western living and then Director of Sales Western Region with TripAdvisor. Since that time he has raised his family in sunny San Diego and enjoys hiking, running and biking and California vintage wines.    

As a media specialist with 30-years of success developing print, digital, social and television ad campaigns / sponsorship, I am excited to offer the Best of California! Let’s explore unique destinations, individuals and history, while finding inspiration in those hidden gems that make up this beautiful state!